Before we establish Key Selling Points for your property, it is critical to understand both the market trends and the current profile of buyers looking at homes similar to yours. Once we have considered these factors, we will know which of your property’s features to highlight. No one is better than your LMSRE REALTOR® at understanding the market, forecasting the trends, and deciphering critical market data!
With an understanding of YOUR potential buyer’s profile, we are able to pinpoint the Key Selling Points of YOUR property and organize marketing efforts into concise, exciting points of interest that help to filter your property through searches and directly to attracted buyers.
As the current owner of your property, remember you too were once a buyer! With this in mind, ask yourself what initially attracted you and you’ll probably be on the right track. Here is a list of amenities that may apply as Key Selling Points for your home:
• Location, location, location!
• Established, community-minded neighborhood
• a SUPER-selling point: TURN-KEY
• Accessibility to culture, arts, entertainment
• School system
• Country feel with convenience to urban amenities
• Open-concept living areas
• Updated kitchen
• Updated bath
• Master suite (private bath/walk-in)
• Extra rooms: media, recreation, exercise, studio, den, office, library, mud, laundry
• Sun rooms, sun porches, decks, patios, greenhouses
• Full and/or finished basement
• Extra storage space/smart storage
• Fresh paint
• Natural flooring
• High ceilings
• Built-ins
• For historic homes: Original woodwork; historically-sensitive upgrades; energy efficient improvements;
• Energy efficient appliances, fixtures, heating and cooling units
• Green building materials
• Two- or more-car garages
• Outbuildings: barns, studios, workshops, sheds
• Mature plantings and landscaping; stone walls, fencing, gates
• Mountain and/or water views
